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Helping people Create their dream retirement.


you only get one retirement.

Make it a great one.


we work with professionals who can assist you with your estate and legacy planning needs.

Welcome to Union Financial Group | About Us


At Union Financial Group, we specialize in tailoring our financial strategies to not only fit your current situation, but also provide a foundation for the future. No matter where you are in your financial journey, we endeavor to take you to the next level. We are dedicated to professionally supporting, educating, and providing informed direction to each and every client.

Our staff consists of experienced professionals with a “hands” on approach to financial guidance. Not only will you find our team members knowledgeable, but you will also discover that our staff truly cares about helping make your dreams a reality.

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We pride ourselves on differentiating us from other financial professionals by providing a unique experience for each of our clients, as each client has their own set of unique circumstances and financial goals. We leave no stone unturned in order to help ensure each client's specific financial objectives are addressed.



Our Services


Planning for retirement today is different than it used to be!

Living longer has some serious advantages, but with economic uncertainty, Social Security benefits becoming less dependable, and the near extinction of pension plans - it is essential to take more control of your financial future.


Retirement Strategies


It is never too early to start planning for your retirement...

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Social Security Exploration


For most people, exploring retirement income options starts with your Social Security benefits..

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Legacy Planning Concepts


What you leave behind can be altered greatly by what you do when you are here...

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Medicare Supplement Insurance


Helping people make an educated and empowered decision about their Medicare health plan options is what we do!

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Long-Term Care Insurance


Unlike traditional health insurance, long-term care insurance is designed to cover long-term services and supports, including personal and custodial care in a variety of settings...

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About Us

Rob C. Clegg Photo

Rob C. Clegg

Financial Professional

Rob has been providing white collar service for blue collar families since he opened the doors of Union Financial Group in 2002. Previously a journeyman tool and die maker for 13 years, he fully understands the financial concerns that hard-working families face. In fear of being laid off of his trade job due to hard financial times in 2002, he changed direction and entered the financial services industry under the mentorship of his father, a now 56-year industry veteran. Recognizing that his former coworkers and those in similar professions were an underserved group when it came to financial and retirement income strategies, Rob made it his mission to serve them like no one else.

Rob respects his clients’ need to make money and does his best to work around their schedule– his appointments are set outside of his clients’ working hours, even if that means abnormal working hours for himself. Not one for suits and ties, and definitely not a fan of financial double-speak, he just loves helping people simplify their financial decisions and take some of the unknowns out of their retirement income strategies. Rob holds Series 6 and 63 securities registrations, is life and health insurance-licensed, and has been a member of the International Brotherhood of Electrical Workers since 2008.

Rob has been married to his wife, Stacy, for over 30years and they have two sons, Nickolas (26) and Evan (23). He loves being outdoors, especially when he’s able to spend time hunting, fishing or riding dirt bikes.

A disciplined process is one of the best ways to create a more financially secure foundation. It is crucial to create a financial strategy that seeks to protect your needs now, and your plans for the future.

It is our goal to assist you to build a solid financial structure designed to stand the test of time and that provides opportunity for growth and more wealth for you and your family.

Union Financial Group utilizes a carefully guided 4 step process which is developed to provide you with a level of service to exceed your expectations. Here’s what you can expect when you make an appointment with us:


Fact Finding Kentwood, MI Union Financial Group, LLC

Step 1.

Fact Finding


At the first appointment we take the time to get to know each other and ascertain what financial needs and goals are most important to our clients. We complete a detailed fact finder questionnaire to assist in this process.

Financial Strategy Kentwood, MI Union Financial Group, LLC

Step 2.

Financial Strategy


We build a customized financial strategy based on information gathered at the first appointment. We use a leading retirement software in this step.


Presentation & Implementation Kentwood, MI Union Financial Group, LLC

Step 3.

Presentation & Implementation


We have a second appointment to present the recommendations and answer any questions you may have about the strategy and proceed with implementation of the plan.

Ongoing Review Kentwood, MI Union Financial Group, LLC

Step 4.

Ongoing Review


Life can change unexpectedly. We conduct regular reviews with you to make sure the financial strategy that has been implemented is continuing to meet your needs, and to make updates if required. Ongoing review is part of our lifetime commitment to be there every step of the way for our clients, through whatever changes life may bring.


We pride ourselves on differentiating us from other financial professionals by providing a unique experience for each of our clients, as each client has their own set of unique circumstances and financial goals. We leave no stone unturned in order to help ensure each client's specific financial objectives are addressed.

Contact us today to Request a No-Obligation Financial Review!

Request a Financial Review Today

Our financial Services

If you're like most Americans, you're concerned about retirement.

To help ensure you have a strategy in place to address some of those concerns, you may find it helpful to work with someone with experience in using life insurance and fixed annuities to help solidify your retirement strategy with valuable protection and guarantees.

Fixed Annuities ¹

Are any of your retirement savings protected from the volatility of the stock market? We can help you discover accumulation potential and various income options with 100% guaranteed protection of your principal against market volatility.

Life Insurance ²

You're probably familiar with life insurance, and the importance of the death benefit that it provides. If you pass away during retirement, the death benefit can be used to help fund your spouse's retirement goals, help replace lost social security income, or other needs. Of course, it can also be used if you pass away prior to retirement. You might not be familiar with the potential benefits that a cash value life insurance policy can provide during your lifetime. Learn how life insurance can be beneficial to your overall plans.


¹ Fixed Annuities are designed to meet long-term needs for retirement income. They provide guarantees against the loss of principal and credited interest, and offer the reassurance of a death benefit for your beneficiaries. Early withdrawals may result in loss of principal and credited interest due to surrender charges. Any distributions may be subject to ordinary income tax and, if taken prior to age 59 ½, an additional 10% federal tax.

² Keep in mind that most life insurance policies require health underwriting and, in some cases, financial underwriting. For information on how life insurance works, including fees and expenses, please contact our office.

Guarantees are backed by the financial strength and claims-paying ability of the issuing insurance company.

Annuities are designed to be long-term investments and frequently involve substantial charges such as administrative fees, annual contract fees, mortality & risk expense charges and surrender charges. Early withdrawals may impact annuity cash values and death benefits. Taxes are payable upon withdrawal of funds. An additional 10 percent IRS penalty may apply to withdrawals prior to age 59-1/2. Each annuity has different features and benefits that may be appropriate for you based on your financial situation and needs, your risk tolerance, your age and how you intend to use the annuity. The different features and benefits may include interest rates amounts, guarantees, bonus crediting, surrender charge schedules, optional riders and access to annuity account values. The fees and charges may also be different among the annuity contracts offered. Fixed annuities are not guaranteed by FDIC or any other governmental agency and are not deposits or other obligations of or guaranteed or endorsed by any bank or savings association. Both the money you invest, and the interest paid out are guaranteed by the claims-paying ability of the insurer. Investors should consider the investment objectives, risks, and charges and expenses of an annuity carefully before investing. Prospectuses containing this and other information about the annuity are available by contacting your Financial Advisor. Please read the prospectus carefully before investing to make sure that the annuity is appropriate for your goals and risk tolerance.

Today, nearly 90% of Americans age 65 and older receive Social Security income benefits.¹ Will your Social Security benefits be enough in retirement?

Bridge the gap in your retirement strategy. We can help:

  • Review your Social Security and retirement statements to determine potential retirement income shortfalls where a fixed annuity may be a potential solution.
  • Explain the importance of routinely verifying your Social Security statement earnings record for accuracy.
  • Explore strategies that may enhance the benefits available to married couples.
  • Review your unique situation to determine potential eligibility for other types of benefits (ex-spousal, dependent or caregiver benefits).
  • Examine potential effects of taxation on Social Security benefits in light of other sources of retirement income.

Need your Social Security Statement?


¹ Social Security Administration: 2018 Fact Sheet, November 2018

Please note that Legacy Financial and their representatives do not give legal or Social Security advice. You are encouraged to consult your attorney or the Social Security Administration via your local office or online at ssa.gov.

Not approved by, endorsed by, or affiliated with the U.S. Government or any governmental agency.

Will your family be receiving the legacy that matters most?

More than just a bank account or stock certificates—your family legacy encompasses all the experiences that your family holds dear, as well as the values, wisdom, and hopes you leave for them.

With this in mind, the question for you becomes more about what each of your family members value most. You can't really know until you start talking about all these key components of creating a legacy.

It could be that values and life lessons are top on someone's list. While someone else my rate personal possessions of emotional value #1. Still, there are others that may believe the financial assets and real estate are the key components for them. Starting a meaningful discussion about your family legacy can be difficult—but it doesn't have to push your family apart. It can help bring you together, resolve conflicts, and spare emotional tensions later on.

Although we are not estate planners and do not provide tax or legal advice, we can help you explore your life insurance options to help meet your legacy planning goals.

Get Help Finding the Right Medicare Plan for You

Are you trying to decide about your Medicare health plan option? Do you need a Medicare Supplement or a Medicare Advantage plan? Helping people make an educated and empowered decision about their Medicare health plan options is what we do! For over 28 years, it has been our mission to connect our clients with the appropriate provider and value to fit within their budget.

There are four parts to Medicare:

  • Part A
    Hospital Insurance (Inpatient Hospital or Skilled Nursing Facility Care, some Home Health Care, & Hospice Care)
  • Part B
    Medical Insurance (Doctor Visits & Other Health Care Providers, Outpatient Care, Home Health Care, Durable Medical Equipment, & some Preventative Services)
  • Part C
    Medicare Advantage (Private Insurance Company Coverage, approved by Medicare, includes all benefits and services under Part A & B and may include Part D & other extra benefits and services)
  • Part D
    Prescription Drug Coverage

Are you trying to decide about your Medicare health plan option? Do you need a Medicare Supplement or a Medicare Advantage plan? What is Medicare Part D? Do you need Medicare Part B if you're covered by an employer's group plan?

To get a Medicare plan, either an Advantage or Supplemental plan, you must have Medicare Part A and Part B. If you're age 65 and receive Social Security retirement income benefits, you're usually automatically enrolled for Part A and Part B. Medicare supplement plans (or Medigap plans) may offer benefits in addition to the benefits offered by traditional Medicare Parts A and B. There are different types of Medicare supplement plans which cover the Medicare deductibles or require you to cover the deductibles. Medicare supplement plans and Medicare Advantage plans are not complementary, so it is important for you and our skilled agent to understand which type of policy makes the most sense for you.

Enrolling in a Medicare Advantage Plan or a Medicare Supplement Plan is easy. Call us at 616.258.5023 to get a complimentary, no-obligation Medicare Supplement or Medicare Advantage quote and consultation.

Not approved by, endorsed by, or affiliated with the U.S. Government or any governmental agency.

This content is developed from sources believed to be providing accurate information. The information in this material is not intended as investment, tax, or legal advice. It may not be used for the purpose of avoiding any federal tax penalties.

Today, people turning age 65 have a 70% chance of needing some form of long-term care during their lives. ¹

Unlike traditional health insurance, long-term care insurance is designed to cover long-term services and supports, including personal and custodial care in a variety of settings such as your home, a community organization, or other facility.

Long-term care insurance policies reimburse policyholders a daily amount (up to a pre-selected limit) for services to assist them with activities of daily living such as bathing, dressing, or eating. Long-Term Care Insurance is critical in your planning if you want to protect your assets from being depleted due to long-term health care costs. If you don’t personally know someone to whom this happened, chances are you’ve heard the stories; people whose health deteriorated or their age made them less capable of caring for themselves, who spent the bulk of their life savings or even went into great debt to get the long-term care they needed.

With the vast majority of health insurance plans available today, a great deal of the treatments and care that a person in such a situation would require aren’t covered.

Union Financial Group helps our clients compare and explore long-term care insurance options in a simple and easy process. So, instead of leaving your decision to chance, let us provide you with long-term care coverage options and help you throughout your long-term care insurance decision-making process.


¹ US Department of Health and Human Services: LongTermCare.gov

Union Financial Group is actively serving members of the:

  • International Brotherhood of Electrical Workers (IBEW)
  • Union of Automotive Workers (UAW)
  • Plumbers and Pipefitters Union

Rob Clegg has a collective bargaining agreement with the IBEW and is a local no. 17 member.

Here is a valuable resource where members can learn more about the benefits available to you through your union.

Union Plus Kentwood, MI Union Financial Group, LLC

Financial Resources

Our media library is a collection of short, informative videos discussing a variety of topics surrounding retirement.

We encourage you to watch and learn more about these important topics.





Social Security & Retirement Information Brochures


Download our informational brochures to find out more about Social Security benefits and how a Fixed Index Annuity can help chart your course for retirement!

What You'll Discover:

  1. Should I consider Fixed Index Annuities as part of my retirement strategy?
  2. Will I have enough income for my retirement when considering inflation, health care & social security benefits?
  3. How do I determine what my estimated Social Security income benefits will be at retirement?
  4. How does life expectancy factor into what my benefits may be and how do I estimate my life expectancy?
  5. Will my retirement benefits be adjusted for inflation?
  6. When should I consider to start collecting Social Security benefits for retirement?
  7. Are my Social Security income benefits taxable?


*Please note that Union Financial Group and their representatives can provide information, but not give tax or Social Security advice. Consumers should seek guidance from their tax advisor or the Social Security Administration regarding their particular situation. Legacy Financial may be able to identify potential retirement income gaps and may introduce insurance products, such as a fixed annuity, as a potential solution.

Not approved by, endorsed by, or affiliated with the U.S. Government or any governmental agency.

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Get In Touch

Union Financial Group, LLC


2687 44th St SE, 

Kentwood, MI 49512

Phone: 616-443-1753 (office)

Rob direct: 616-443-1753

John direct 616-318-9228

Fax: 616-677-5524

Email: rclegg@regalfin.com 


Check the background of this advisor on FINRA’s BrokerCheck.